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Springbox Launches LanceArmstrong.com
Austin, TX — Aug 18, 2004
The new Austin interactive ad agency Springbox, hired by Capital Sports and Entertainment, has recently launched lancearmstrong.com. The site is spreading word of Lance Armstrong’s 6th Tour De France victory, delivering mainstream cycling news to Armstrong’s loyal fan base worldwide and is a great representation of the Springbox philosophy about best-in-class interactive marketing strategies. "Springbox has extensive experience in developing online promotional strategies and launching great websites," said Courtney Graber, Sponsorship Director, CSE. "We wanted to leverage that experience to help us make these highly visible programs successful."
Commemorating the Armstrong event in Austin on August 13, the Steve Miller Band performed its classic hit “Fly Like An Eagle” in honor of Lance. Over 40,000 of his supporters celebrated in front of the state capital while Springbox founders Dan Isaacs and Adam Moore, along with dozens of CSE underwriters and VIPs celebrated the occasion at Springbox headquarters located on Congress just steps away from the event.
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ABOUT SPRINGBOX
Springbox is an interactive services agency that provides best-in-class digital marketing solutions. Serving clients of all sizes, Springbox helps translate corporate identity into digital assets that enhance the brand, captivate customers and drive business. The company generates exceptional results through a combination of smart, big-picture strategy and a clear focus on execution. Springbox has built interactive teams for AMD, Callaway Golf, Dell, Disney, LG, General Electric and Toyota. An independent operating unit of DG FastChannel, Springbox has offices in Austin, Texas and Los Angeles, California.
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