Springbox and RCB Advertising Partner to Launch SafeDate
Austin, TX — Sep 13, 2004
Springbox, Austin’s newest best-in-class interactive advertising firm, has teamed with RCB Advertising to launch the SafeDate website, providing background checks for online dating services nationwide. Integrated Screening Partners (ISP), the parent company of SafeDate, hired Springbox to develop a SafeDate website and to run SafeDate’s affiliate and email marketing programs. RCB Advertising will help by developing the SafeDate brand identity.
“We’re pleased to have been brought into this project with Springbox,” says Tom Breedlove, of RCB Advertising. “Our progressive style of branding will work seamlessly with Springbox’s innovative online marketing strategies.” RCB Advertising has more than a century of collective experience working for some of the most successful brands in the country.
Jeffrey T. Collins, President and CEO of Integrated Screening Partners, says, “SafeDate will open the doors for a more reassuring online dating experience for internet dating companies and their clients. We chose Springbox and RCB Advertising because they’re best-of-breed firms. They’ll be creating a vision for SafeDate that will be marketed to the online dating community across the country.”
“Our team is thrilled to be working with ISP,” says Dan Isaacs, co-founder of Springbox. “They’re a company with a ten year proven track record in the business-to-business space. Springbox looks forward to launching ISP’s first business-to-consumer offering.”
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