Alienware Partners with Springbox for Strategic Website Planning

Springbox, an Austin-based interactive marketing firm, has been hired by Miami-based PC manufacturer Alienware to evaluate and strategically plan the increase in online traffic and conversion rates in Alienware’s Home and Home Office segment.

Alienware was named one of Inc. 500’s Fastest Growing Private Companies in 2004 and in the past, has specialized in high-performance, distinctive-looking computers for video game enthusiasts and others. Now, the company seeks to leverage their success in the gaming market and with Springbox’s help, increase market share within the Home and Home Office segment by enhancing Alienware’s client PC Browsing experience.

Springbox co-founders Adam Moore and Dan Isaacs, both former Online Marketing Managers at Dell, led the team that created Dell’s E-Value Code and Quote-to-Order Programs. Both Moore and Isaacs also helped grow and manage Dell’s Small Business Premiere Page program, offering customized websites to more than 20,000 small businesses. “Dan and I have extensive experience in the PC industry driving demand and increasing sales online. We’re both very excited to utilize that experience working with Alienware — one of the leading gaming PC manufacturers of today,” commented Adam Moore.

Springbox co-founder Dan Isaacs commented that, “We’re fortunate to work with cutting-edge clients like Alienware and AMD who complement each other and partner to create state-of-the-art systems second to none.”