Springbox Launches New, Dynamic Online Advertising Campaign For Rackspace Managed Hosting
Austin, TX — Mar 21, 2005
Springbox, an Austin-based interactive marketing firm, was chosen by Rackspace Managed Hosting™ to design and implement a savvy new digital advertising campaign to better position the company’s booming internet hosting services across the web.
“At Rackspace Managed Hosting™, we specialize in providing Fanatical Support ™ to our clients,” says Razil Suarez, Marketing Manager at Rackspace. “We chose Springbox to create our online advertising campaign because they’re a best-in-class digital advertising firm. The Springbox team has designed an impressive ad campaign with a variety of clever, impacting, Flash-based banner ads that will better position Rackspace’s message of Fanatical Support™.”
“Springbox has captured the modern yet artful spirit of the Lollapalooza brand in this web design,” said David Mider, creative director at CSE. “The site successfully fulfills aesthetic as well as marketing and communications objectives with action-packed pages full of easily navigable content. Springbox mixes strong creative and sound marketing in this site as well as the Austin City Limits site they designed.”
“Our team had the advantage of working conceptually with Rackspace’s marketing group to build a campaign that pushes out Rackspaces’ Fanatical Support™ message to their target audiences,” commented Springbox co-founder, Dan Isaacs. “With online hosting being the competitive market it is, Springbox is excited to have partnered with Rackspace Managed Hosting™, a proven leader in the industry.”
ABOUT RACKSPACE MANAGED HOSTING
Rackspace Managed Hosting™ is the fastest-growing managed hosting provider for customers of all sizes – from start-ups to enterprise customers. Founded in 1998, Rackspace has built a world-class service organization based on its philosophy of Fanatical Support™. The company offers a wide range of managed services for enterprise hosting platforms and currently hosts 15 percent of the Fortune 100 Companies. For more information, visit www.rackspace.com, or call 800-961-2888
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