Disney Internet Group Partners with Springbox

Austin-based interactive marketing firm Springbox has added the Disney Internet Group to its rapidly expanding roster of blue-chip clients. By creating innovative banner ad campaigns as well as robust microsites loaded with games and other interactive multimedia, Springbox is providing depth to the beloved media powerhouse’s online holdings.

Disney selected Springbox because of their consistent creative output and in-depth knowledge of online strategy. After an impressive response to their initial project together, the partnership blossomed into a series of ongoing ventures set to grow into the future. Springbox will be developing creative for multiple Disney properties including wondertime.com, familyfun.com, and Disney.com.

Wondertime.com, an online extension of the popular magazine for parents, offers insight into the lives of young children and tips on how to nurture their love of learning. Familyfun.com, also a complement to a printed periodical, provides parents with everything from how-to videos to holiday recipes. More recently, Springbox completed a dynamic sweepstakes microsite co-branding familyfun.com and the Ford Motor Company. There are several other projects currently in the works.

“Disney is the ultimate creative company to work with because their core product is creative,” says Dan Isaacs, a Springbox founding partner. “They are constantly evolving and diversifying, and as a partner we’ve become part of that process by augmenting their existing assets with new ideas. We’re happy to be providing creative services to a very creative company.”

Providing a combination of stylish design, Flash animation, video and strong copy, Springbox has enhanced Disney’s already powerful digital presence and has helped better position their media assets across the web.