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Springbox Brings AMD Brand Zone to Life
Austin, TX — Sep 20, 2006
As technology powerhouse AMD continues to grow, Austin-based interactive marketing firm Springbox is building innovative online tools such as AMD Brand Zone that help the Fortune 500 company strengthen and evolve its brand.
Designed and built by Springbox, AMD Brand Zone is a comprehensive online resource for brand assets. It enables visitors to access elements essential for maintaining and augmenting brand potency across channels. E-learning modules, multimedia downloads and creative toolkits — all tailored for in-house and third-party use — harmonize brand voice by clarifying utilization guidelines and offering ready-to-use brand resources.
“Springbox helped AMD produce interactive presentations, intuitive information wells and downloadable tools designed to help manage and calibrate the way AMD’s revolutionary technology meets their target audience,” says Springbox co-founder Adam Moore. “Sustaining brand power is essential. We were happy to take the right steps with AMD to do that.”
AMD Brand Zone marks just a small part of the two companies’ overall relationship. They have previously collaborated on the launches of dozens of other online initiatives, including the AMD 64 Live! microsite, the AMD Motorsports sitelet and several e-learning modules.
“We built a creative and compelling one-stop resource to fulfill AMD’s brand consistency needs, and we take special pride in that,” says Dan Isaacs, a Springbox founder. “Springbox and AMD are long-time, far-reaching partners. And as partners we have continued to grow and evolve together.”
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ABOUT SPRINGBOX
Springbox is an interactive services agency that provides best-in-class digital marketing solutions. Serving clients of all sizes, Springbox helps translate corporate identity into digital assets that enhance the brand, captivate customers and drive business. The company generates exceptional results through a combination of smart, big-picture strategy and a clear focus on execution. Springbox has built interactive teams for AMD, Callaway Golf, Dell, Disney, LG, General Electric and Toyota. An independent operating unit of DG FastChannel, Springbox has offices in Austin, Texas and Los Angeles, California.
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