Springbox Grows Partnership with Dell

Springbox, an Austin-based interactive marketing firm, has partnered with Dell on several new accounts that highlight the depth and breadth of the thriving agency’s capabilities. From driving robust branding initiatives to rethinking information delivery on a global scale, Springbox has become one of Dell’s valued partners.

For its content-based projects, Dell selected Springbox because of its proven record of success with similar work for other Fortune 500 companies. When Dell decided to update its Help Me Choose modules — informative pop-ups used throughout Dell’s global website to guide customers down the purchase path — the company chose Springbox to develop and execute a comprehensive strategy. To position select Dell desktop PCs and notebooks as ideally suited for running Microsoft’s next-generation Windows Vista operating system, Dell has hired Springbox to build an online information center.

In addition, Springbox has implemented a style of creative thinking that appeals to established companies looking for a fresh approach backed by marketing expertise. Springbox is creating the HyperConnect sitelet for Dell, which utilizes sleek, modern design to showcase the superior connectivity of Dell notebooks for consumers and enterprises alike. And with the RoadReady microsite, Springbox is using dynamic Flash animation, compelling testimonials and more to demonstrate the durability and reliability of Dell notebooks.

“While Adam [Moore, Springbox co-founder] and I bring a good amount of history with Dell to the table,” says Dan Isaacs, Springbox co-founder, “our team is using its strong creative and back-end expertise to grow the partnership out in new ways. Our companies generate great chemistry together, and we’re all excited about what the future will bring.”