Springbox Develops Product Resource Center for AMD
Austin, TX — Aug 1, 2007
Springbox, the Austin-based interactive marketing agency, has developed the Product Resource Center (PRC), an innovative, global database for Advanced Micro Devices, Inc. (AMD) that centralizes the microprocessor manufacturer's technology and marketing information. This achievement drastically simplifies data management and enables the AMD workforce to more accurately position, recommend and market the company's technologies to its worldwide customers.
The PRC is the latest step in Springbox's three-year relationship with AMD. The database, which was developed with ASP.NET and AJAX technologies, is an easy-to-use comparison tool that compiles all of AMD's Central Processing Units and Graphics Processing Units, increasing consistency across the company's global divisions.
"[Springbox's] technical expertise and our understanding of the AMD brand allowed us to produce an innovative technology solution that will simplify AMD's data management for years to come," Aaron Bundschuh, Account Director, said.
The PRC is expected to grow as AMD adds new motherboards, TV tuners and other technologies to its product line. Springbox will continue to maintain the database, helping to provide AMD with a long-term return on investment.
ABOUT AMD
Advanced Micro Devices (NYSE: AMD) is a leading global provider of innovative processing solutions in the computing, graphics and consumer electronics markets. AMD is dedicated to driving open innovation, choice and industry growth by delivering superior customer-centric solutions that empower consumers and businesses worldwide.
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