Springbox and LG Launch Steam Laundry Site
Austin, TX — Jul 14, 2008
Springbox, a leading interactive marketing firm, has finished developing a microsite and an online display ad campaign to help LG promote its latest innovation: a new line of SteamWashers and SteamDryers available in a range of stylish colors.
On the site, customers can discover how LG’s TrueSteam technology improves fabric care by using real steam. Informative content, videos and Flash animation detail the products’ many smart technology innovations like the Allergiene cycle, which removes more than 95 percent of common household allergens.
LG selected Springbox because of the firm’s expertise in digital marketing and its track record of creating best-in-class, award-winning websites. To further enhance the microsite, Springbox’s LA office is putting the final touches on 360-degree tours of the Steam Series product line. Customers will be able to view washers and dryers from every angle and see how the products look in a household setting.
“We are pleased to have partnered with Springbox on this campaign,” says Kevin Dolorico, LG Digital Marketing Manager. “Springbox captured the essence of the LG SteamWasher and SteamDryer and translated it perfectly to the digital domain.”
Springbox will complement the microsite by developing an in-store interactive kiosk to extend LG’s brand presence.
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